Writing product descriptions that sell
Size, capacity, what is included, one vivid detail. A formula with real examples.
Plan: All plansWho: Everyone
The Description is the one or two lines under a product's name on your storefront. Its job is to answer, fast: will it fit, what comes with it, and is it right for my crowd. Renters scan — write for scanning.
The formula#
Size + capacity + what's included + one vivid detail.
- "15x15 castle bounce house — fits 8–10 kids at once. Blower, stakes and setup included. Bright turrets the birthday photos love."
- "20x20 frame tent — seats 40 at rounds, 60 theater-style. Sidewalls available. We level, stake and take down."
- "White folding chair — clean, matched sets, indoor/outdoor. Delivered stacked; count them in 30 seconds."
What to always include#
- Dimensions and footprint — the #1 question. Add what it needs: "requires 20x20 of flat grass and a standard outlet within 75 ft."
- Capacity in human terms: kids at once, seats at tables.
- What is in the price: setup, blower, cords, delivery or not.
- Who or what it is for: quinceañeras, backyard weddings, church picnics — name the event and buyers self-select.
What to cut#
Empty adjectives ("premium", "high-quality"), your company story (that is the website's job), and anything the photo already shows. Two to four tight sentences beat a paragraph.
★
Write one great description, then reuse its skeleton for every similar item — consistency reads as professionalism.
More in Your inventory
How do I edit or delete a product?Every product row has editable fields, a Save button and a Delete button.How does availability work? Will I get double-booked?The quantity you set IS your availability. Rennt subtracts confirmed bookings automatically.What is the fastest way to add my inventory?Browse product library — ~50 items with prices already filled in.Categories: organizing your storefrontGroup products into sections customers can filter. Where to create them and how to name them.Kits and bundles: package deals as one productSell a package as one storefront product while Rennt reserves every item inside it.