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Connecting Google Analytics (GA4)

See how many people visit your storefront and where they came from. One pasted ID.

Updated July 17, 2026 · 2 min read
Plan: All plansWho: Owners and admins

Google Analytics answers "how many people visited, and from where" — the question Search Console (what did they search) does not. Connecting takes one pasted ID.

Get your Measurement ID#

  1. Go to analytics.google.com and sign in with your Google account.
  2. Create a property for your business — Google walks you through it; choose Web.
  3. Google gives you a Measurement ID that looks like G-AB12CD34EF. Copy it.

Paste it into Rennt#

Open the SEO tab (Advanced mode), find the GA4 Measurement ID field, paste, and save. That is the whole integration — your storefront starts sending visit data to your Google Analytics account.

What to look at (and what to ignore)#

Give it 24–48 hours to gather data, then check monthly:

  • Users — how many people visited.
  • Where they came from: Google search, Instagram, your Google Business Profile.
  • Which pages they viewed — are people reaching products, or bouncing off the homepage?

Ignore the other hundred reports; GA4 is built for corporations, and these three answers are what a rental company acts on.

The pairing that matters#

Analytics tells you traffic; Bookings tells you money. If traffic grows but bookings do not, the site is the problem (prices, photos, trust). If both are tiny, distribution is the problem — see why-no-bookings in this help center.

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