Your logo and storefront colors
Two colors and a logo drive your whole storefront look. Both live in Settings.
Your storefront wears your brand: a logo in the header and two colors that drive buttons, headings and accents. Both live in Settings.
Uploading a logo#
In Settings, find the logo control near your business details and click Upload logo (it becomes Change logo once one exists). A wide PNG with a transparent background looks best in the header. No logo yet? Skip it — your business name shows in its place, which beats a bad logo.
Tap to enlargeSetting colors#
The Storefront colors panel has two pickers:
- Accent / brand color — buttons, links, highlights. Use your main brand color.
- Text (ink) color — headings and body text. Keep this very dark; pale gray text reads as broken.
Click Save colors and your storefront updates.
Choosing colors that work#
- Pick the accent from your logo or your trucks — consistency is the brand.
- Contrast matters more than taste: the accent must read clearly against white. Neon yellow and pastels fail as button colors.
- Two colors is the system on purpose. Sites with five brand colors look homemade.